Social Media Q&A with Cloud Tweeter & Blogger David Terrar @DTApril 4, 2012
By Rose Ross, @Rose_at_O
At UC Expo recently, I was pleased to catch up with David Terrar, blogger and CEO of a cloud service provider in IBM’s social media speakeasy. David has some interesting ideas about how to use the cloud and social media to promote your business.
Q. Tell us a bit about yourself:
My day job is running D2C, a cloud service provider dedicated to accounting software, ERP, web communities and collaboration solutions. I have been running my blog, Business Two Zero, since September 2005 as a means of promoting the business. I was encouraged into blogging by my good friend Dennis Howlett (@dahowlett), who was an “expert” back then because he had already been blogging for 3 months at that time. I named the blog partly as an homage to my father – he was in 1 SAS during World War II (the Special Air Service). As well as covering technology, the aim of the blog was applying guerilla-style SAS tactics to business, so it was named partly after the “business 2.0” thing and partly after the first popular SAS novel from Chris Ryan, Bravo Two Zero.
Q. Tell us a little bit about the blog.
It covers all manner of what we used to call Web 2.0 and web stuff – social business, Software as a Service, collaboration, new media, old style sales and marketing vs. the new world approach. I am a big fan of Seth Godin (author of Meatball Sundae and Tribes).
Q. How many events do you attend each year?
A lot. I am a bit of an event tart. I attend everything to do with cloud computing: Cloud Computing World Forum, Cloud Expo Europe, the Social Business Summit, Intellect cloud computing events, Somesso (Social Media Espresso, which is very cool), and the list goes on and on…
Q. What’s the best way to pitch a story to you?
Read the Cluetrain and get how marketing has changed completely. Then find out who I am and what I blog about and tailor your approach to my interests. You’re reading this interview, so that is a great start. After that, to quote Simon Sinek, from a recent TEDtalk and his book, always “start with why.” Organisations often start with a founder, a visionary who communicates his vision of why they do what they do, but then companies tend to forget the why and focus too much on how they do it and what they do.
Q. Who is worth listening to (about cloud)?
Phil Wainwright. He writes the SaaS blog for ZDnet.
Q. What is your favourite piece of technology?
Q. What do you think is the most important development in cloud to date?
There are 3 major shifts happening at the moment: cloud, social media and mobile. In the last 30 or 40 years in IT we’ve never experienced a time with so much disruption.
One thing that needs to happen in cloud is standardisation. I have become involved with a number of initiatives to help with that process, including EuroCloud, the Cloud Industry Forum and Intellect.
One thing that is sometimes a little frustrating about cloud events is that the emphasis tends to be on infrastructure and how to save money, rather than also looking at really cool stuff which allows us to work differently and use different business models. With Cloud technology there is a different relationship between the client and the software provider, and business has to change from end to end to reflect that. Infrastructure is undoubtedly part of the story but it’s more to do with platforms and apps.
Q. What’s your favourite restaurant?
I’m a café fanatic – my favourite is Speakeasy in Lowndes Court, just off Carnaby Street. For restaurants I love Odin’s, part of the Langan’s chain, located off Marylebone High Street in London.
Q. Are you a social media lover?
I am a complete social media evangelist. I’ve been blogging since 2005 and on Twitter since Valentine’s Day 2007. I use wikis and contribute to forums. You have to hang out where your customers are; it’s a vital component of business.
I’m from Limehouse in the East End. I’m a West Ham supporter, and I play the saxophone badly. If I wasn’t working at D2C, I’d be aspiring to play the saxophone like Dexter Gordon.
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