Archive for the ‘PR’ Category

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow (@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?

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Just over a week until entries close for the @UKCloudAwards

January 16, 2014

The deadline for the inaugural UK Cloud Awards is looming

UK Cloud Awards
The submission deadline for the UK Cloud Awards 2014 is just over a week away. Entries close   on 24th January @ 17:00 GMT.

Visit the website (www.ukcloudawards.co.uk) to submit cloud providers, cloud projects, or cloud products.

The awards are free to enter and companies can enter as many categories as they wish. Categories include:

  • Best cloud security product
  • Best cloud storage product
  • Best cloud business continuity service
  • Best cloud management product
  • Best cloud service management suite
  • Most Innovative SMB cloud solution
  • Most innovative enterprise cloud solution
  • Most influential newcomer (ie new CSP)
  • Best IaaS provider
  • Best cloud service provider
  • Best cloud project (public sector) – open to delivery company and user
  • Best cloud project (private sector ) – open to delivery company and user
  • Best use of government’s Cloud Store
  • Best Cloud Migration Project
  • Cloud Personality of the Year

The judging panel is a real who’s who of cloud gurus. It includes CloudPro editor, Max Cooter; Andy Burton, Founder, CIF; Will Venters, Information Systems Lecturer LSE; Maggie Holland, Gorup Editor ITPro and CloudPro; Ian Osborne, Director, Software and Electronics, techUK; Chris Harding, Director, The Open Group; Clive Longbottom, Analyst, Quocirca; Gary Delooze, Head of disruptive & emerging technologies, PwC and Jon Collins, Analyst, GigaOm.

So what are you waiting for? Get entering!

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PR Note on Calling Your Company a “Leader” : Publications Do It, Too

August 2, 2012

By Olivia Shannon, @Olivia_at_O

It’s a delightful story of spin and double standards in the media world…

Journalists often say it annoys them when press releases refer to a company as “leading” or “the leader”—unless, of course, the company actually is the market leader in its industry. You can’t blame them. I imagine it gets tiresome wading through hundreds of press releases from hundreds of companies all boasting they are the “leaders” of their industries, even if that is just plain not true. Read the rest of this entry ?

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Q & A w/ @BenKepes – Trailblazer with his head in the #cloud cutting through the hype

July 5, 2012

By @Rose_at_O

The Countdown team has caught up with leading cloud blogger, analyst and native kiwi Ben Kepes. http://www.diversity.net.nz

Q.  Tell us a bit about yourself: 

I’m a cloud computing blogger and analyst – excited about what cloud can mean in terms of agility and innovation. I live in rural New Zealand on a small farm but work predominantly in the US – this dual focus is the cause of many strange tweets about sheep, but it also gives me a unique perspective on the ever-changing technology world.

Q. Tell us a little bit about your blog and its interest in the Cloud. 

I own a dozen or so small businesses and have always had to wrangle technology on a day to day basis. I’m not a technologist but a technology user and the focus of my blog is to put things in ways that real users can understand, and advocate for tools that really meet their needs

Q. What’s hot in the Cloud this year? 

What isn’t? Big data, cloud management, Platform as a Service, small business applications, Read the rest of this entry ?

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New Twitter PR tool: Lissted launched by RealWire to curate the media on Twitter

June 13, 2012

By Olivia Shannon, @olivia_at_o

The Countdown team loves to explore new social media tools, so we were excited today by the news that RealWire, the UK online press release distribution company, has launched Lissted, a new web application based on RealWire’s growing database of over 10,000 journalists, media professionals and outlets on Twitter.

You can use Lissted to find journalists and media outlets (free), listen to relevant conversations going back 30 days (paid), and monitor media mentions of topics, brands and people that are important to you, including email alerts when you aren’t logged on (paid).

Lissted is a Twitter-based tool, so you do need to be on Twitter to use it, as users are required to sign in through their Twitter accounts.

All the details about Lissted, including a pricing guide, can be found here.