Archive for the ‘social media’ Category

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Social media: connect, appeal and engage

December 14, 2012

By Rosalind Carr, @Rosalind_at_O

In the last few weeks, the role of social media has been on our minds, and we’ve started to question how many of us really use this platform to its full potential. Everyone’s signed up, but we’re wondering how many accounts stay updated, with content relevant to followers and therefore considered noteworthy…

We’ve also been contemplating how personal social media handles appear, and how they attract leads for the brand that a personal profile represents. Associating a brand with a face builds connections from person to person which are unique, relevant and interactive.

At the Intellect headquarters in London last month, some of the team attended “Marketing and Sales Group Meeting: CRM and Social Business – Reinvigorating the existing and adding the new.” Here the managing director of Redd Marketing, Leigh Hopwood, spoke on how best to utilize your social media and truly connect with and understand your brand’s followers. Hopwood stressed the importance of social media, noting Read the rest of this entry ?

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Q & A w/ @BenKepes – Trailblazer with his head in the #cloud cutting through the hype

July 5, 2012

By @Rose_at_O

The Countdown team has caught up with leading cloud blogger, analyst and native kiwi Ben Kepes. http://www.diversity.net.nz

Q.  Tell us a bit about yourself: 

I’m a cloud computing blogger and analyst – excited about what cloud can mean in terms of agility and innovation. I live in rural New Zealand on a small farm but work predominantly in the US – this dual focus is the cause of many strange tweets about sheep, but it also gives me a unique perspective on the ever-changing technology world.

Q. Tell us a little bit about your blog and its interest in the Cloud. 

I own a dozen or so small businesses and have always had to wrangle technology on a day to day basis. I’m not a technologist but a technology user and the focus of my blog is to put things in ways that real users can understand, and advocate for tools that really meet their needs

Q. What’s hot in the Cloud this year? 

What isn’t? Big data, cloud management, Platform as a Service, small business applications, Read the rest of this entry ?

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New Twitter PR tool: Lissted launched by RealWire to curate the media on Twitter

June 13, 2012

By Olivia Shannon, @olivia_at_o

The Countdown team loves to explore new social media tools, so we were excited today by the news that RealWire, the UK online press release distribution company, has launched Lissted, a new web application based on RealWire’s growing database of over 10,000 journalists, media professionals and outlets on Twitter.

You can use Lissted to find journalists and media outlets (free), listen to relevant conversations going back 30 days (paid), and monitor media mentions of topics, brands and people that are important to you, including email alerts when you aren’t logged on (paid).

Lissted is a Twitter-based tool, so you do need to be on Twitter to use it, as users are required to sign in through their Twitter accounts.

All the details about Lissted, including a pricing guide, can be found here.